By Byron Kerns, President of Resolution-Partners – As seen in the Comp Marketer Newsletter, November 2011
Is there a secret to growing your business? In a word – no, but there are sound principles that, if honored, will help you grow your business base quickly and strengthen your business’ foundation, while maintaining your business identity.
First Things First — This will sound too simple, but you need a good or great product or service; something that truly solves a problem (hopefully long-term), and that you believe in to your very core.
Incorporate – Incorporate your business as soon as you commit to growing. As a sole proprietorship, you can function and serve a few clients, but to protect your clients and limit your business liability, incorporate through an attorney or other legal service.
Always maintain your existing relationships – Like your high-school friends, these relationships can be the bedrock of your business and should never be compromised, even as your focus and energy shift to new ventures and opportunities. Finances and time – both are necessary to pursue new business, but keep part of your budget (and time) to ensure that your existing clients are being served.
Maintain Your Core Focus — Whoever coined the phrase “know what you do, do what you know” had a great point. I take this to mean “stay loyal to your core services(s)”. As they take off, many companies try to become all things to all people. This may help you to grow quickly, but may cause your customers to suffer while your business climbs the learning curve. In the end, all parts of your business might suffer. Stay true to your core service(s) and build from there.
Marketing / Technology – These two go hand-in-hand. Whether you market with trade shows, direct mail, email, web-based marketing, or any combination, make sure that your company’s technology keeps pace with your growth. While technology now allows you to reach and gain many more customers, your customers will have special handling requests, they will need management reports, and
they will want quick answers. Your ability to utilize systems and technology allows your business to innovate, remain flexible to increased customer needs, while your business expands with new business created by your efforts in marketing.
Work Hard — Most of your business success is tied to your personal work ethic, and your business’ related culture. Put the idea of being entitled to anything out of the equation – be prepared to work for everything, and you may find that the harder you work, the more opportunity comes your way.
Persevere! — Push through the tough times, and keep emotions in check. When you are attached to your business’ success or failure, things can seem very personal. They’re not – it’s business. Read your emails twice before you respond to a complaint, and if a problem or issue seems too complex at the time, sleep on it – handle it in the morning. And ask advice from someone who has “seen the play” before.
View the Comp Marketers Blog here: http://christinachilders.blogspot.com/2011/11/compmarketer-newsletter-november-2011.html



